Según para sus creadores el gran exito que tuvo el Viral Awards 2004, ahora el evento estará bajo el nombre The Future Marketing Awards para premiar piezas de marketing no-tradicional y técnicas de públicidad.
Categorías:
INTERNET
Best Branded Entertainment
Best Branded Virtual Environment
Best Branded Community Project
Best use of Blogging
Best Campaign
Internet Innovation
THE VIRAL AWARDS
Best Stand-Alone Viral
Best use of Humour
Best Mobile Viral
Best Viral TV Advertisement
Best Interactive Viral
Best Viral Campaign
Most Innovative Viral
MOBILE
Best Branded Entertainment
Best Branded Virtual Environment
Best Branded Community Project
Best use of Blogging
Best Call-to-Action Mechanism
Best Campaign
TV & FILM
Best use of Interactive TV
Best Interactive TV Call-to-Action Mechanism
Best Branded Entertainment - TV
Best Product or Brand Integration into a TV Programme or Series
Best Campaign Integration involving TV
TV Innovation
Best Branded Entertainment - Film
Best Product or Brand Integration into a Film Project
Best Campaign Integration involving Film
Film Innovation
GAMES, MUSIC & OTROS MEDIOS
Best Product or Brand Integration into a Game
Best Branded Entertainment - Games
Best Call-to-Action Mechanism - Games
Games Innovation
Best Brand / Music partnership
Best Campaign Integration involving Music
Music Innovation
Best use of Other Media
LIVE
Best use of Live Events
Best Campaign Integration in a Live Event
Fecha de cierre de inscripciones 14 octubre 2005
Premios Londres, Enero 26, 2006
Premios New York, Febrero 23, 2006
Premios Shanghai, Marzo 23, 2006
Entradas (RSS)